Using Tie-Ins to lure kids into reading – REALLY?

I was really intrigued by the NYT article “Using Video Games as Bait to Hook Readers”, because it’s an article that approaches a subject, that, as a ‘budding librarian’ (as one of my former undergrad professors now refers to me) I have always wondered about – the tie-in.

I was discussing my own children’s’ reading habits with that same professor, who has a 21-year-old son. I’m so proud of how my daughters love to read – they love not only being read to, but reading to me. (My younger daughter, who is 3, plays at it – but still…I figure its good practice.) I was insistent that these good reading practices will make them into readers as young adults and adults. They’re smart. They like to read. It seems as simple as 2 + 2 to me.

My professor informed me that his son, as a child, was the same way, but somewhere around the age of about 10-12, he just stopped reading. He had loved reading …and then he just stopped. My sister recently bemoaned a similar situation to me – my nephew, who is 10, and for whom I have bought books his entire life – who used to not be able to go to bed at night without a stack of books beside him – has inexplicably stopped reading. As soon as I started reading the NYT article, I was asking myself all kinds of questions.

The NYT article cites tie-ins as both a marketing boon for gaming systems, and a way to get teens into, or back into, reading. Large children’s publishing houses like Scholastic are producing series of ready-made book/game tie-in series. Many of the popular games on Gaming Systems, such as HALO, or online games like World of Warcraft have tie-in novels that extend the story and draw the reader further into the fictitious world of the game. According to the article, when “Brisingr”, the third book in Christopher Paolini’s Inheritance series came out, Random House commission an online game to go with it.

A science fiction “tie-in” author, PJ Haarsma, a former advertising consultant, is quoted in the article as saying that pairing a video game with a novel for young readers “brings the book into their world, as opposed to going the other way around.”

Herein lies somewhat of a problem for me. So much of what is offered to young people today, starting at a very early age, is pre-packaged. One of the great things about reading, or at least I think so, is being pulled into the world of the book. And, really, how much of the whole tie-in phenomenon is about the reader, and how much is about generating a revenue stream?

That being said, I keep thinking about my daughters and what they like to read. So far, there have been no appeals for the Hannah Montana tie-in books, the High School Musical tie-in books…but my daughter is only 6 (almost 7). When she asks for them, I will probably let her read them, because I want her to continue to hone her reading skills. So, can tie-ins be effectively used to continue to encourage kids and teens to continue to read during those years when it may not be as interesting to them? Probably. But only through their creative use and promotion by librarians, educators, and parents, I think.

I’ve always been intrigued by tie-ins, mostly because they just seem kind of dumb to me. (Of course, I do realize the value of them to other people, and would never judge someone for reading them – they just don’t happen to be my ‘thing’.) I got curious about the whole phenomenon. I found a couple of websites for writers that deal with media tie-ins, not specifically gaming, but also movies and TV shows. The first was the website of the international Association of Media Tie-In Writers (http://www.iamtw.org/) and the second was their blog, located at http://iamtw.blogspot.com/. I was a little amazed that there’s a writing group for tie-in writers, that they have their own blog, etc.

After reading this article, though, and doing that small amount of research, I still have these questions about gaming tie-ins – or any tie-ins for that matter.

1) Thriving in a visually oriented world may indeed be necessary at this stage in the technological development of society…but what are the ramifications of that? What is lost? By making everything so readily available, so pre-packaged – what is lost in the process?

2) What do tie-ins provide the reader that is any different than, say, a break-out sci-fi novel or series? And why do some people like tie-ins, while others do not?

3) With reading, and drawing the book into the kids’ world as opposed to drawing the kid into the world of the book – how are we depriving kids of the opportunity to use their own imaginations to visit other worlds? Or, ARE we depriving them of that?

Just a few thoughts.

So, I guess my ultimate question is this – are the companies that produce the games, manufacture them and sell them really interested in promoting literacy to the youth who play their games? Or are tie-ins a marketing tool masterfully adapted from the movie/tv genre to the gaming genre? I would vote for the latter, but also would like to hear others’ opinions.

It's Teen Tech Week!

It's Teen Tech Week@ your library, sponsored by YALSA. Here's a link to the Teen Tech Week Wiki:

http://wikis.ala.org/yalsa/index.php/Teen_Tech_Week_%40_your_library

And the Teen Tech Week site...

http://www.ala.org/ala/mgrps/divs/yalsa/teentechweek/ttw09/home.cfm

I know I seem like the YALSA queen but I'm really not...I just stumbled on this while doing some research for work. There is some good information on the YALSA site about Teen Tech Week, and the wiki has some good programming ideas.

Texting, teens and libraries

A few weeks ago, I sat in on a demonstration for a texting application that allows patrons to text questions from their phones to reference librarians. It seemed like an interesting application to me, and as I was listening to the presentation, I thought it would be a great application to encourage teens to use the reference area of the library (and reference librarians) more.

So, I'm sitting there listening to and watching the on-line presentation, and a colleague sitting next to me says, "This is interesting and everything - but who would really use this? Do people really text that much?"

I replied that I thought it would be most useful for, and most used by, teens. My supervisor agreed...his daughter (in her early twenties) texts more than she emails or IM's. Most of the shelvers at the branch I used to work at (all kids under 25 and all in college) are constantly texting...even the recently enacted no-Facebook-at-work-policy hasn't put a dent in their at-work texting (as indicated by the number of texts I still receive from one of them).

All of this is a preface to a blog entry I read from the YALSA blog - at ALA Midwinter, a teen services librarian asked for recommendations for online free texting services because teens who visit her library want to recieve notifications of programs, etc. via text.

Here's the link to the blog post. I find it interesting that YAs are texting so much, that they're demanding it from the library, and that technology seems to be following suit...or, rather, the providers of technology are following suit. Here is the product that our library is looking into: it is called, appropriately enough, Text-a-Librarian.